By Kylie Wiltjer, business development director, PWMG As I often do, I logged on to Facebook two nights ago to check in with my friends and family. As I observed the “Recent Activity”, one item caught my attention: 9 of my friends (most of whom do not know one another) had all “Liked” a page [...]
Filed under: Marketing process, Marketing strategy, News, Trends | Tagged: branding, going viral, Marketing strategy, Network Effect, social media strategy | 2 Comments »