Using Social Media for Networking…

Pete Wiltjer answers a Q during the Professional Skills Workshop at Northwestern University

Last week, a former client and I spoke at the Professional Skills Workshop for members of the Society for Neuroscience @ Northwestern’s Kellogg School of Management on using social media for networking and personal branding.

Our audience included neuroscience students and faculty from across the U.S., and we learned as much as we taught. It was a great experience, and I’m looking forward to the next one.

My co-presenter, Richard Sharp, came up with the idea of incorporating the game “6 Degrees of Kevin Bacon” as a way to communicate the power of social networking today, which was brilliant.

If you are interested in seeing the slides, here is a link to the presentation:

3 thoughts on “Using Social Media for Networking…

  1. Being a foodie, I thought for sure you were going for the widely popular Bacon-in-everything trend. But of course, it’s Kevin Bacon – very clever. Now I want Bacon as one of my LinkedIn contacts! Great presentation – it made me smile 🙂
    -Kris

  2. When I seen Bacon mentioned in the title, I thought it was some reference to the meme that I’ve seen posted on several websites about who doesn’t like bacon?! Apart from vegetarians of course.

    I enjoyed the slideshare. It’s interesting to see the stats and how employers take Facebook into consideration the most for rejecting potential employees through online research.

  3. Thanks Ross. I delivered a modified version of this presentation at Valparaiso University this past week. While many today’s students are more savvy when it comes to using social media channels, there are many young people out there that don’t believe the ‘older folks’ understand this world yet and consequently, they are getting burned by publishing some of their more carefree moments. They need to understand that the HR departments are using social media to disqualify as much as to qualify.

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