White Papers Remain Influential to IT Buyers

When is the last time you produced a white paper? Or refreshed an old one to make it relevant to your prospects of 2010?

If you can’t remember, then stop wasting any more time thinking about it and just get busy.

This piece from BtoB (http://bit.ly/91QWFa) shows that white papers remain an important influencer in the IT buying process. And beyond the fact that this survey shows white papers to have sway over final purchasing decisions, they also are proven to serve your SEO needs, thus making your website a more valuable resource for the search engines as well as your prospects.

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