Drowning in Social Media Ocean?

If you feel like you are drowning and don’t know which platforms to keep up with, which ones to pay attention to and which places to get advice, Advertising Age’s BL Ochman has some advice for you: start with a list.

And some of the experts she highlights in her piece are of the same mindset, though Seth Godin says it is more about finding the right approach, and then to keep experimenting with it to improve it.

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