Manufacturer Supplier Content Marketing Tips: Monitoring Your Website Traffic Sources

How many useful website traffic trends has your marketing team identified and improved upon over the past year? Does your marketing team set goals for improving specific channels, such as social traffic or email traffic?

Well, when you understand what sources are generating your website traffic, you can then take strategic and data-driven steps to try and improve those numbers.

For instance, look at this table of average source data from manufacturing companies that use HubSpot as their marketing automation platform and you will notice some interesting trends, including the fact that direct traffic and organic traffic generate, by far, the bulk of their website traffic.


This chart represents the average number of monthly website visits for 15,000 manufacturers from each traffic source, January 2014-May 2015.

If you are a manufacturing supplier interested in growing your sales volume in X, Y and Z commercial manufacturing brands, then you can understand whether your content marketing goal targets are realistic and reachable or not by comparing them to this benchmarked data.

These valuable website traffic benchmarks provide useful targets for manufacturers that are actively engaging in digital marketing efforts such as blogging, social publishing, keyword testing, and refining the understanding of their ideal buyer profiles. And the ability to understand your ideal buyer personas, and how those individuals move through the buyer’s journey, will turn your marketing and sales teams into heroes.

In order to get your website traffic to consistently climb, you must regularly test and refine your marketing messages. Your test results gain more value when you can compare them against a relevant benchmark, too. We have helped our clients for years to leverage benchmarked survey data to drive marketing success.

Your time and resources are far too valuable to be executing  in a vacuum; you can’t really make sense of your data if you have nothing else to compare it to besides your own history. After you’ve looked at your own data and tried to identify some trends, you should then be comparing it to some relevant third-party data, as well.

We are pleased to be able to share this powerful benchmark data that not only offers perspectives on traffic trends for B2B and B2C organizations, but also looks at website traffic trends that are based on:

1. Company Size

  • Ranging from companies with 1-5 employees through companies with more than 1,000 employees

2. Industry

  • Including construction, consumer products, eCommerce, manufacturing, marketing services, and real estate

3. Geography

  • Including Asia-Pacific, EMEA, Latin America and North America)

We hope you are able to use this free, benchmarked website traffic data and that it moves you further down the path of measuring your digital marketing data more effectively. Just drop us a line and we will be glad to send you the free report.

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