Dos and Don’ts of Product Demos (can also be applied to webinars)

Some of these tips and recommendations are very obvious, but overall this is a good checklist: http://goo.gl/kagu0

Big Sales Loss Due to Google Algorithm Changes?

Have you seen a 40% decline in sales since Google adjusted its algorithm? This company has, and it is working hard to figure out ways to turn things around. Google handles nearly two-thirds of all web searches. And in February, it took steps to overcome many of the content farms and link farms that big …

Best Year in Safety Ever! Now Gimme a Bonus…

Only 11 deaths = best year in safety performance in our company's history? Really? It is surprising these people still have jobs after first awarding themselves bonuses for their safety record, then agreeing that that the decision was maybe not such a good idea, but only giving part of the bonuses back. I agree with …

Press Release Savings Calculator? Right!

This offer is ridiculous. Cision is pushing its PR distribution services hard, knowing that Businesswire, PR Newswire and a host of other wire services are raking in the dough on wire service fees. While I applaud the full-court-press manner that Cision is applying to this effort, the idea that this service can save you thousands …

PR Tools List

Courtesy of Raven Tools, this is a decent list of database services, wire services and reporter directories: http://bit.ly/prtools.

Connect Your Story to a Bigger Issue

You have a new product or service that you want to promote, one that needs a big splash to help generate early momentum for your company. Well, how do you define big splash? Do you want to develop some print and/or broadcast ads? Not a bad idea to help create awareness. What about a webinar …

Drowning in Social Media Ocean?

If you feel like you are drowning and don't know which platforms to keep up with, which ones to pay attention to and which places to get advice, Advertising Age's BL Ochman has some advice for you: start with a list. And some of the experts she highlights in her piece are of the same …

CSCMP Presentation on LinkedIn and Social Media

Here are the speaker notes from the CSCMP Chicago Roundtable's 8/19/10 meeting at Rock Bottom Brewery in Chicago. CSCMP Chicago speaker handout_8.19.10

Google Wants Your Photo

If you haven't already added a listing for your business with Google, you are waaay behind the times and need to take care of it now. But as they say, a picture tells a thousand words. And now Google wants to add a photo along with your business profile. Check this out: http://bit.ly/d6dLgo

Who’s Stealing from Whom?

Has it come to this? This article shows how media are working to expand their influence on Google. And truthfully, who should be surprised by this? Sales and marketing folks who compete for eyeballs in an ever-splintered media market are in a constant battle for Google page rankings. Is this hurting the average web user? …