B2B marketing content

Hospitality Suppliers: Give Your Inbound Marketing Plans a Tune Up to Be Ready for Anything

pwmg B2B marketing content, B2B marketing strategy, commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, local marketing strategy, Social media marketing tips , , ,

Brrr. Don't you just love April snow? It reminds us that we here in Chicago need to be prepared for anything when it comes to the weather. Actually, I love April because the warm days finally start to creep in between these cold-and-nasty ones, and make us think about backyard barbecues and all the pleasures … Continue reading Hospitality Suppliers: Give Your Inbound Marketing Plans a Tune Up to Be Ready for Anything

Ice Cream Maker PR Spotlights Foodservice Marketing Trend

pwmg B2B marketing content, B2B marketing strategy, B2B marketing trends, commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, industrial content marketing, manufacturing content marketing strategy, PR views , , , , ,

When the world's largest ice cream manufacturer, Nestle, announced last year that it had simplified ingredients for six of its ice cream brands, it was not only a win for consumers that are tired of GMOs, artificial ingredients and food chemicals. It also telegraphed how to execute effective foodservice marketing, and it demonstrated an ability to … Continue reading Ice Cream Maker PR Spotlights Foodservice Marketing Trend

B2B Marketing Trends: Editorial as Content

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In order to finance two of the most famous and successful U.S. media companies, the publishers of Ebony and Playboy literally sold their own furniture. Back then, John H. Johnson and Hugh Hefner were too busy to sit down much anyway, so it's likely they didn't miss the furniture that much. While people still recognize these famous magazine titles, … Continue reading B2B Marketing Trends: Editorial as Content

Viral Marketing Can Be Bad for Your Health: Before You Eat That Avocado Pit, Read This…

pwmg B2B marketing content, B2B marketing strategy, B2B marketing trends, commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, PR views, referral marketing, Social media marketing tips , , ,

Who doesn't enjoy avocado, either mashed up as guacamole or sliced and imparted into sandwiches or salads? The funny thing about avocados that you may have noticed recently, there seems to be a collection of 'experts' that are now advocating that you eat the avocado pits as well as the delicious green flesh everyone already … Continue reading Viral Marketing Can Be Bad for Your Health: Before You Eat That Avocado Pit, Read This…

Have Your B2B Prospects Already Disqualified You?

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Is your company still investing the bulk of your marketing budget in old school tradeshows? Do you think that social media marketing is just for kids and consumer companies? If so, it may be time for you to accept the fact that B2B buyers today favor do-it-yourself online options for researching and buying products and … Continue reading Have Your B2B Prospects Already Disqualified You?

Hospitality Marketing Primer: Engaging a Distracted Audience with Compelling Content Marketing

pwmg B2B marketing content, B2B marketing strategy, B2B marketing trends, commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, Social media marketing tips , , , , ,

B2B marketing challenges and ways to overcome them.

Manufacturer Supplier Content Marketing Tips: Monitoring Your Website Traffic Sources

pwmg B2B marketing content, B2B marketing strategy, B2B marketing trends, industrial content marketing, industrial inbound marketing strategy, manufacturing content marketing strategy, Marketing process , , ,

How many useful website traffic trends has your marketing team identified and improved upon over the past year? Does your marketing team set goals for improving specific channels, such as social traffic or email traffic? Well, when you understand what sources are generating your website traffic, you can then take strategic and data-driven steps to try and … Continue reading Manufacturer Supplier Content Marketing Tips: Monitoring Your Website Traffic Sources

Attracting Customers With Facebook

pwmg B2B marketing content, B2B marketing strategy, B2B marketing trends, commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, Marketing process, Marketing strategy, referral marketing, Social media marketing tips , , ,

We love working in the business-to-business world, and love helping our clients learn how to overcome the challenges of using social media channels to market their businesses. One of the biggest challenges is related to Facebook, where we encounter a good deal of cynicism. If you are a B2B company that has struggled to incorporate … Continue reading Attracting Customers With Facebook

Hospitality Industry Inbound Marketing Tips: Keyword Planning and Your SEO

pwmg B2B marketing content, B2B marketing strategy, B2B marketing trends, commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, industrial content marketing, industrial inbound marketing strategy, local marketing strategy, referral marketing , , , , , ,

How do you compete with the big dogs in your industry? The answer starts with understanding prospect needs and how those needs are addressed through search engine optimization and keywords they use in their web searches.