Hospitality Suppliers: Give Your Inbound Marketing Plans a Tune Up to Be Ready for Anything

Brrr. Don't you just love April snow? It reminds us that we here in Chicago need to be prepared for anything when it comes to the weather. Actually, I love April because the warm days finally start to creep in between these cold-and-nasty ones, and make us think about backyard barbecues and all the pleasures … Continue reading Hospitality Suppliers: Give Your Inbound Marketing Plans a Tune Up to Be Ready for Anything

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B2B Marketing Trends: Editorial as Content

In order to finance two of the most famous and successful U.S. media companies, the publishers of Ebony and Playboy literally sold their own furniture. Back then, John H. Johnson and Hugh Hefner were too busy to sit down much anyway, so it's likely they didn't miss the furniture that much. While people still recognize these famous magazine titles, … Continue reading B2B Marketing Trends: Editorial as Content

Hospitality Industry Inbound Marketing Tips: Keyword Planning and Your SEO

How do you compete with the big dogs in your industry? The answer starts with understanding prospect needs and how those needs are addressed through search engine optimization and keywords they use in their web searches.