Big Sales Loss Due to Google Algorithm Changes?

Have you seen a 40% decline in sales since Google adjusted its algorithm? This company has, and it is working hard to figure out ways to turn things around. Google handles nearly two-thirds of all web searches. And in February, it took steps to overcome many of the content farms and link farms that big … Continue reading Big Sales Loss Due to Google Algorithm Changes?

Press Release Savings Calculator? Right!

This offer is ridiculous. Cision is pushing its PR distribution services hard, knowing that Businesswire, PR Newswire and a host of other wire services are raking in the dough on wire service fees. While I applaud the full-court-press manner that Cision is applying to this effort, the idea that this service can save you thousands … Continue reading Press Release Savings Calculator? Right!

Connect Your Story to a Bigger Issue

You have a new product or service that you want to promote, one that needs a big splash to help generate early momentum for your company. Well, how do you define big splash? Do you want to develop some print and/or broadcast ads? Not a bad idea to help create awareness. What about a webinar … Continue reading Connect Your Story to a Bigger Issue

Drowning in Social Media Ocean?

If you feel like you are drowning and don't know which platforms to keep up with, which ones to pay attention to and which places to get advice, Advertising Age's BL Ochman has some advice for you: start with a list. And some of the experts she highlights in her piece are of the same … Continue reading Drowning in Social Media Ocean?

Who’s Stealing from Whom?

Has it come to this? This article shows how media are working to expand their influence on Google. And truthfully, who should be surprised by this? Sales and marketing folks who compete for eyeballs in an ever-splintered media market are in a constant battle for Google page rankings. Is this hurting the average web user? … Continue reading Who’s Stealing from Whom?

White Papers Remain Influential to IT Buyers

When is the last time you produced a white paper? Or refreshed an old one to make it relevant to your prospects of 2010? If you can't remember, then stop wasting any more time thinking about it and just get busy. This piece from BtoB (http://bit.ly/91QWFa) shows that white papers remain an important influencer in … Continue reading White Papers Remain Influential to IT Buyers

Using Social Media for Networking…

Last week, a former client and I spoke at the Professional Skills Workshop for members of the Society for Neuroscience @ Northwestern's Kellogg School of Management on using social media for networking and personal branding. Our audience included neuroscience students and faculty from across the U.S., and we learned as much as we taught. It … Continue reading Using Social Media for Networking…