Navigating Facebook’s Labyrinth of Privacy Options

Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks. If you are not a regular Facebook user, but … Continue reading Navigating Facebook’s Labyrinth of Privacy Options

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Using Social Media for Networking…

Last week, a former client and I spoke at the Professional Skills Workshop for members of the Society for Neuroscience @ Northwestern's Kellogg School of Management on using social media for networking and personal branding. Our audience included neuroscience students and faculty from across the U.S., and we learned as much as we taught. It … Continue reading Using Social Media for Networking…

Stragglers Take Note: Facebook’s Massive Growth in 55+ Age Group

The growth of Facebook over the past year has been remarkable. iStrategyLabs' recent report on growth over the past six months, between January and July, is even more amazing for the trends that have been revealed. Take a look at the table below, featuring the iStrategylabs data. What this means for many BtoB companies is … Continue reading Stragglers Take Note: Facebook’s Massive Growth in 55+ Age Group

Do you have a Google Profile yet?

Google has unveiled its newest feature, Google Profiles.  If you thought Twitter was hot, make sure you don't miss the latest "hottest thing" to hit social media. Google Profiles allow you to present yourself on Google products to other Google users. Even better, it allows you to control how you appear on Google and tell … Continue reading Do you have a Google Profile yet?

Heard enough about Twitter yet??? Of course you have. But do you know how to harness the tweets?

Twitter is EVERYWHERE now.  Go to your favorite news sites and you can follow editors and reporters on Twitter. You see the logos, you’ve heard of Tweeting, but have you actually seen the good it can do? Entrepreneur.com’s Sara Wilson discusses the good to humanity Twitter did for charity in her article, Charity: water Founder … Continue reading Heard enough about Twitter yet??? Of course you have. But do you know how to harness the tweets?