Are You Using a “One-and-Done” Approach to Your Website?

We often encounter businesses that have appealing-looking websites, flush with edgy graphics and even decent content, but still missing a major component: Search Engine Optimization (SEO). No matter how attractive your website is, you are missing out on one of the major purposes of website development if your website is not optimized for search engines. … Continue reading Are You Using a “One-and-Done” Approach to Your Website?

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PWMG in Catering Magazine

PWMG has done a lot of work with the foodservice industry, and we were delighted that Catering Magazine reached out to us to share some marketing basics for their readers. Featured in their September/October 2012 issue, you can find the full article here starting on page 44. A lot of the guidance that we offer … Continue reading PWMG in Catering Magazine

Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

By Kylie Wiltjer, business development director, PWMG As I often do, I logged on to Facebook two nights ago to check in with my friends and family. As I observed the “Recent Activity”, one item caught my attention: 9 of my friends (most of whom do not know one another) had all “Liked” a page … Continue reading Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

Big Sales Loss Due to Google Algorithm Changes?

Have you seen a 40% decline in sales since Google adjusted its algorithm? This company has, and it is working hard to figure out ways to turn things around. Google handles nearly two-thirds of all web searches. And in February, it took steps to overcome many of the content farms and link farms that big … Continue reading Big Sales Loss Due to Google Algorithm Changes?

Best Year in Safety Ever! Now Gimme a Bonus…

Only 11 deaths = best year in safety performance in our company's history? Really? It is surprising these people still have jobs after first awarding themselves bonuses for their safety record, then agreeing that that the decision was maybe not such a good idea, but only giving part of the bonuses back. I agree with … Continue reading Best Year in Safety Ever! Now Gimme a Bonus…

Press Release Savings Calculator? Right!

This offer is ridiculous. Cision is pushing its PR distribution services hard, knowing that Businesswire, PR Newswire and a host of other wire services are raking in the dough on wire service fees. While I applaud the full-court-press manner that Cision is applying to this effort, the idea that this service can save you thousands … Continue reading Press Release Savings Calculator? Right!