B2B Marketing Trends: Editorial as Content

In order to finance two of the most famous and successful U.S. media companies, the publishers of Ebony and Playboy literally sold their own furniture. Back then, John H. Johnson and Hugh Hefner were too busy to sit down much anyway, so it's likely they didn't miss the furniture that much. While people still recognize these famous magazine titles, …

Are You Using a “One-and-Done” Approach to Your Website?

We often encounter businesses that have appealing-looking websites, flush with edgy graphics and even decent content, but still missing a major component: Search Engine Optimization (SEO). No matter how attractive your website is, you are missing out on one of the major purposes of website development if your website is not optimized for search engines. …

PWMG in Catering Magazine

PWMG has done a lot of work with the foodservice industry, and we were delighted that Catering Magazine reached out to us to share some marketing basics for their readers. Featured in their September/October 2012 issue, you can find the full article here starting on page 44. A lot of the guidance that we offer …

Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

By Kylie Wiltjer, business development director, PWMG As I often do, I logged on to Facebook two nights ago to check in with my friends and family. As I observed the “Recent Activity”, one item caught my attention: 9 of my friends (most of whom do not know one another) had all “Liked” a page …

Dos and Don’ts of Product Demos (can also be applied to webinars)

Some of these tips and recommendations are very obvious, but overall this is a good checklist: http://goo.gl/kagu0

Big Sales Loss Due to Google Algorithm Changes?

Have you seen a 40% decline in sales since Google adjusted its algorithm? This company has, and it is working hard to figure out ways to turn things around. Google handles nearly two-thirds of all web searches. And in February, it took steps to overcome many of the content farms and link farms that big …

Best Year in Safety Ever! Now Gimme a Bonus…

Only 11 deaths = best year in safety performance in our company's history? Really? It is surprising these people still have jobs after first awarding themselves bonuses for their safety record, then agreeing that that the decision was maybe not such a good idea, but only giving part of the bonuses back. I agree with …

Press Release Savings Calculator? Right!

This offer is ridiculous. Cision is pushing its PR distribution services hard, knowing that Businesswire, PR Newswire and a host of other wire services are raking in the dough on wire service fees. While I applaud the full-court-press manner that Cision is applying to this effort, the idea that this service can save you thousands …

PR Tools List

Courtesy of Raven Tools, this is a decent list of database services, wire services and reporter directories: http://bit.ly/prtools.

Connect Your Story to a Bigger Issue

You have a new product or service that you want to promote, one that needs a big splash to help generate early momentum for your company. Well, how do you define big splash? Do you want to develop some print and/or broadcast ads? Not a bad idea to help create awareness. What about a webinar …