Hospitality Marketing and Your Sales Projections Over the Holidays

11/06/201708/29/2017 pwmg commercial food service marketing tips, hospitality marketing, Marketing process, Marketing strategy, referral marketing, Sales process, Social media marketing tips commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, strategic communications

By embracing social media platforms, your company can enjoy some of the same loyalty and renewed interest that retailers are seeking.

Inbound Marketing Shortens Your Sales Cycle

08/15/201308/15/2013 pwmg Marketing process, Marketing strategy, Sales process, Sales strategy, Trends b to b marketing, blogging, digital marketing, inbound marketing, increase web traffic, Marketing strategy, qualified leads, Search Engine Marketing, SEO, shorten sales cycle, social media marketing

We saw this study from HubSpot the other day, and it reinforced what we know --and what, fortunately, many of our clients also understand: good marketing requires patience. However, the more inbound marketing a company implements, the sooner they enjoy the benefits of lead generation. Refining your message and getting it out through the right … Continue reading Inbound Marketing Shortens Your Sales Cycle

White Papers Remain Influential to IT Buyers

01/18/201003/08/2010 pwmg Marketing process, Marketing strategy, News, Sales process, Sales strategy purchasing decision, SEO, white paper, whitepaper, whitepapers

When is the last time you produced a white paper? Or refreshed an old one to make it relevant to your prospects of 2010? If you can't remember, then stop wasting any more time thinking about it and just get busy. This piece from BtoB (http://bit.ly/91QWFa) shows that white papers remain an important influencer in … Continue reading White Papers Remain Influential to IT Buyers

Integrate Your Marketing Efforts with Your Lead Generation

09/29/200909/30/2009 pwmg Marketing process, Marketing strategy, Sales process, Sales strategy Brand Integration, Lead Generation, marketing, Marketing Integration, Marketing strategy

Pete Wiltjer was the guest speaker at the Chicago chapter of the American Marketing Association's Business-to-Business monthly meeting in September. He talked about the importance of effectively integrating a brand message within a company's outbound lead generation efforts. Here are a few key points from this presentation that we’d like to share with you: 1. … Continue reading Integrate Your Marketing Efforts with Your Lead Generation

A Salute to the Entrepreneur

05/11/200909/29/2009 pwmgac Marketing process, Marketing strategy, Sales process, Sales strategy Economy, Entrepreneur, PR, public relations

This is a great video I found from Grasshopper that supports the Entrepreneur movement. We usually reserve our efforts to promote other companies in this space to paying customers. But this video was just too good to not share. Enjoy!

Marketing by Example, Pt V

03/19/200904/22/2009 pwmg Marketing process, Marketing strategy, News, Sales process marketing

What were we up to last week? More than you think. Beyond our main commitment to our clients (new sales letters developed, new pitches going out, new interviews coordinated), we were also working hard to protect our good name (rotten identity thieves) while refining our own messaging. Justin Petrucelli gives you a look in his … Continue reading Marketing by Example, Pt V