Inbound Marketing Shortens Your Sales Cycle

We saw this study from HubSpot the other day, and it reinforced what we know --and what, fortunately, many of our clients also understand: good marketing requires patience. However, the more inbound marketing a company implements, the sooner they enjoy the benefits of lead generation. Refining your message and getting it out through the right … Continue reading Inbound Marketing Shortens Your Sales Cycle

Advertisements

White Papers Remain Influential to IT Buyers

When is the last time you produced a white paper? Or refreshed an old one to make it relevant to your prospects of 2010? If you can't remember, then stop wasting any more time thinking about it and just get busy. This piece from BtoB (http://bit.ly/91QWFa) shows that white papers remain an important influencer in … Continue reading White Papers Remain Influential to IT Buyers

Integrate Your Marketing Efforts with Your Lead Generation

Pete Wiltjer was the guest speaker at the Chicago chapter of the American Marketing Association's Business-to-Business monthly meeting in September. He talked about the importance of effectively integrating a brand message within a company's outbound lead generation efforts. Here are a few key points from this presentation that we’d like to share with you: 1. … Continue reading Integrate Your Marketing Efforts with Your Lead Generation

Marketing by Example, Pt V

What were we up to last week? More than you think. Beyond our main commitment to our clients (new sales letters developed, new pitches going out, new interviews coordinated), we were also working hard to protect our good name (rotten identity thieves) while refining our own messaging. Justin Petrucelli gives you a look in his … Continue reading Marketing by Example, Pt V