Have Your B2B Prospects Already Disqualified You?

Is your company still investing the bulk of your marketing budget in old school tradeshows? Do you think that social media marketing is just for kids and consumer companies? If so, it may be time for you to accept the fact that B2B buyers today favor do-it-yourself online options for researching and buying products and … Continue reading Have Your B2B Prospects Already Disqualified You?

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Inbound Marketing Shortens Your Sales Cycle

We saw this study from HubSpot the other day, and it reinforced what we know --and what, fortunately, many of our clients also understand: good marketing requires patience. However, the more inbound marketing a company implements, the sooner they enjoy the benefits of lead generation. Refining your message and getting it out through the right … Continue reading Inbound Marketing Shortens Your Sales Cycle

White Papers Remain Influential to IT Buyers

When is the last time you produced a white paper? Or refreshed an old one to make it relevant to your prospects of 2010? If you can't remember, then stop wasting any more time thinking about it and just get busy. This piece from BtoB (http://bit.ly/91QWFa) shows that white papers remain an important influencer in … Continue reading White Papers Remain Influential to IT Buyers

Integrate Your Marketing Efforts with Your Lead Generation

Pete Wiltjer was the guest speaker at the Chicago chapter of the American Marketing Association's Business-to-Business monthly meeting in September. He talked about the importance of effectively integrating a brand message within a company's outbound lead generation efforts. Here are a few key points from this presentation that we’d like to share with you: 1. … Continue reading Integrate Your Marketing Efforts with Your Lead Generation

Stragglers Take Note: Facebook’s Massive Growth in 55+ Age Group

The growth of Facebook over the past year has been remarkable. iStrategyLabs' recent report on growth over the past six months, between January and July, is even more amazing for the trends that have been revealed. Take a look at the table below, featuring the iStrategylabs data. What this means for many BtoB companies is … Continue reading Stragglers Take Note: Facebook’s Massive Growth in 55+ Age Group

Recession’s Golden Egg

Tom Peters, the management guru who wrote Thriving on Chaos, knows how to run a business in times of economic disarray. (Thriving on Chaos debuted on Black Monday in 1987.) He was recently quoted in Inc. Magazine: "Instant, mindless cutting of R&D or training or sales force travel in the face of a downturn is … Continue reading Recession’s Golden Egg