Brrr. Don't you just love April snow? It reminds us that we here in Chicago need to be prepared for anything when it comes to the weather. Actually, I love April because the warm days finally start to creep in between these cold-and-nasty ones, and make us think about backyard barbecues and all the pleasures … Continue reading Hospitality Suppliers: Give Your Inbound Marketing Plans a Tune Up to Be Ready for Anything
By embracing social media platforms, your company can enjoy some of the same loyalty and renewed interest that retailers are seeking.
In order to finance two of the most famous and successful U.S. media companies, the publishers of Ebony and Playboy literally sold their own furniture. Back then, John H. Johnson and Hugh Hefner were too busy to sit down much anyway, so it's likely they didn't miss the furniture that much. While people still recognize these famous magazine titles, … Continue reading B2B Marketing Trends: Editorial as Content
Who doesn't enjoy avocado, either mashed up as guacamole or sliced and imparted into sandwiches or salads? The funny thing about avocados that you may have noticed recently, there seems to be a collection of 'experts' that are now advocating that you eat the avocado pits as well as the delicious green flesh everyone already … Continue reading Viral Marketing Can Be Bad for Your Health: Before You Eat That Avocado Pit, Read This…
Attracting qualified local traffic to your website isn't as easy as it seems.
B2B marketing challenges and ways to overcome them.
We love working in the business-to-business world, and love helping our clients learn how to overcome the challenges of using social media channels to market their businesses. One of the biggest challenges is related to Facebook, where we encounter a good deal of cynicism. If you are a B2B company that has struggled to incorporate … Continue reading Attracting Customers With Facebook
This brief article contains a cheat sheet for helping you to raise awareness of your outstanding work, and to drive new and repeat business to your consultancy through a few simple digital marketing steps.