Inbound Marketing Shortens Your Sales Cycle

We saw this study from HubSpot the other day, and it reinforced what we know --and what, fortunately, many of our clients also understand: good marketing requires patience. However, the more inbound marketing a company implements, the sooner they enjoy the benefits of lead generation. Refining your message and getting it out through the right … Continue reading Inbound Marketing Shortens Your Sales Cycle

Navigating Facebook’s Labyrinth of Privacy Options

Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks. If you are not a regular Facebook user, but … Continue reading Navigating Facebook’s Labyrinth of Privacy Options

PWMG in Catering Magazine

PWMG has done a lot of work with the foodservice industry, and we were delighted that Catering Magazine reached out to us to share some marketing basics for their readers. Featured in their September/October 2012 issue, you can find the full article here starting on page 44. A lot of the guidance that we offer … Continue reading PWMG in Catering Magazine

Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

By Kylie Wiltjer, business development director, PWMG As I often do, I logged on to Facebook two nights ago to check in with my friends and family. As I observed the “Recent Activity”, one item caught my attention: 9 of my friends (most of whom do not know one another) had all “Liked” a page … Continue reading Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

Big Sales Loss Due to Google Algorithm Changes?

Have you seen a 40% decline in sales since Google adjusted its algorithm? This company has, and it is working hard to figure out ways to turn things around. Google handles nearly two-thirds of all web searches. And in February, it took steps to overcome many of the content farms and link farms that big … Continue reading Big Sales Loss Due to Google Algorithm Changes?

Press Release Savings Calculator? Right!

This offer is ridiculous. Cision is pushing its PR distribution services hard, knowing that Businesswire, PR Newswire and a host of other wire services are raking in the dough on wire service fees. While I applaud the full-court-press manner that Cision is applying to this effort, the idea that this service can save you thousands … Continue reading Press Release Savings Calculator? Right!

Connect Your Story to a Bigger Issue

You have a new product or service that you want to promote, one that needs a big splash to help generate early momentum for your company. Well, how do you define big splash? Do you want to develop some print and/or broadcast ads? Not a bad idea to help create awareness. What about a webinar … Continue reading Connect Your Story to a Bigger Issue

Drowning in Social Media Ocean?

If you feel like you are drowning and don't know which platforms to keep up with, which ones to pay attention to and which places to get advice, Advertising Age's BL Ochman has some advice for you: start with a list. And some of the experts she highlights in her piece are of the same … Continue reading Drowning in Social Media Ocean?