Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

By Kylie Wiltjer, business development director, PWMG As I often do, I logged on to Facebook two nights ago to check in with my friends and family. As I observed the “Recent Activity”, one item caught my attention: 9 of my friends (most of whom do not know one another) had all “Liked” a page … Continue reading Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

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Using Social Media for Networking…

Last week, a former client and I spoke at the Professional Skills Workshop for members of the Society for Neuroscience @ Northwestern's Kellogg School of Management on using social media for networking and personal branding. Our audience included neuroscience students and faculty from across the U.S., and we learned as much as we taught. It … Continue reading Using Social Media for Networking…