Inbound Marketing for Commercial Foodservice: What Your Website Needs

When was the last time you saw your inside sales manager give a high-five to your marketing manager? Never? Then perhaps all the content your marketing team is generating doesn't actually serve the right type of audience. OK, I just have a couple other quick questions. Is your company's website making it easy for your … Continue reading Inbound Marketing for Commercial Foodservice: What Your Website Needs

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Manufacturer Supplier Content Marketing Tips: Monitoring Your Website Traffic Sources

How many¬†useful¬†website traffic trends has your marketing team identified and improved upon over the past year? Does your marketing team set goals for improving specific channels, such as social traffic or email traffic? Well, when you understand what sources are generating your website traffic, you can then take strategic and data-driven steps to try and … Continue reading Manufacturer Supplier Content Marketing Tips: Monitoring Your Website Traffic Sources

Attracting Customers With Facebook

We love working in the business-to-business world, and love helping our clients learn how to overcome the challenges of using social media channels to market their businesses. One of the biggest challenges is related to Facebook, where we encounter a good deal of cynicism. If you are a B2B company that has struggled to incorporate … Continue reading Attracting Customers With Facebook