We saw this study from HubSpot the other day, and it reinforced what we know --and what, fortunately, many of our clients also understand: good marketing requires patience. However, the more inbound marketing a company implements, the sooner they enjoy the benefits of lead generation. Refining your message and getting it out through the right … Continue reading Inbound Marketing Shortens Your Sales Cycle
Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks. If you are not a regular Facebook user, but … Continue reading Navigating Facebook’s Labyrinth of Privacy Options
Has it come to this? This article shows how media are working to expand their influence on Google. And truthfully, who should be surprised by this? Sales and marketing folks who compete for eyeballs in an ever-splintered media market are in a constant battle for Google page rankings. Is this hurting the average web user? … Continue reading Who’s Stealing from Whom?
Google has unveiled its newest feature, Google Profiles. If you thought Twitter was hot, make sure you don't miss the latest "hottest thing" to hit social media. Google Profiles allow you to present yourself on Google products to other Google users. Even better, it allows you to control how you appear on Google and tell … Continue reading Do you have a Google Profile yet?
Tom Peters, the management guru who wrote Thriving on Chaos, knows how to run a business in times of economic disarray. (Thriving on Chaos debuted on Black Monday in 1987.) He was recently quoted in Inc. Magazine: "Instant, mindless cutting of R&D or training or sales force travel in the face of a downturn is … Continue reading Recession’s Golden Egg
Entrepreneur.com gives a sneak peak at our new website in its final post on our rebranding process. Stay tuned to http://www.pwmginc.com over the coming days. The new website just about ready.
Shankman's got it right. Too many people don't understand the benefit of a service like Twitter; they prefer to blast out 'yogurt' messages about what they are doing without first thinking about whether the info may even have value to anyone. As he explains, it doesn't take much more to send out a 'yogurt information' … Continue reading Tweet only the info that helps people
We’ve got a new logo… now what? How about Web 2.0? Facebook: Check Twitter: Check LinkedIn: Check Website… coming soon; and we’re making it Green! Entrepreneur’s Daily Dose just posted another item on the process. Check it out here.
Our decision to use a crowd sourcing service to generate our new logo has provided us with a ton of feedback – both positive and negative, and a number of lessons learned. We are extremely pleased with our logo; it stood out among the 250+ submissions we received, and was even complimented by other … Continue reading The Pros and Cons of Casting Bigger Nets
We've picked a new logo. Will it be a winner? Will it help guide us to new heights? Only time will tell. But we're pretty darn excited about it, and about being able to get the website moving. Darn tootin. Entrepreneur's Daily Dose just posted another item on the process. Check it out here.