Inbound Marketing Shortens Your Sales Cycle

We saw this study from HubSpot the other day, and it reinforced what we know –and what, fortunately, many of our clients also understand: good marketing requires patience. However, the more inbound marketing a company implements, the sooner they enjoy the benefits of lead generation.

Refining your message and getting it out through the right blend of marketing channels takes time. And once your message is out there, it takes a while for it to go through the rinse-and-repeat cycle of multiple exposures that your key buyers need in order to form an opinion and make a purchasing decision about your product or service.

But not seeing an immediate sales bump does not mean your message isn’t being received; the buying cycle for most businesses is long and needs time to go through the essential channels before you will likely hear from a prospect. Many companies take a year or more to make a buying decision.

However, increasing the amount of inbound marketing can result in increased website traffic in an average of 7 months. What is inbound marketing?  This category includes website content development, blog posts, engaging people through social media, and implementing Search Engine Optimization.

Our clients observe that increased marketing and PR activities result in not only increased website traffic, but also in more leads from better qualified prospects. And once we implement a consistent marketing and public relations program, these increased leads become a regular thing.

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Want to talk about your marketing strategy? We’d love to help you enjoy the results of a solid integrated program! Drop us a line at kyliew@pwmginc.com.

Navigating Facebook’s Labyrinth of Privacy Options

Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks.

If you are not a regular Facebook user, but your company is using Facebook to communicate with clients and prospects, we suggest that you pass this on to your social media marketing manager. And if you are the person in charge of Facebook marketing at your company, then you may want to tuck away . And as you can see, Facebook’s Privacy settings have become very complicated. But this guide from The Wall Street Journal should help make sure that you get your settings adjusted just as you want them – at least until Facebook changes all its settings again!

If you’d like to learn more about how to leverage Facebook for your business, feel free to drop us a line.

Guide to Facebook's Privacy Options

Who’s Stealing from Whom?

Has it come to this?

This article shows how media are working to expand their influence on Google. And truthfully, who should be surprised by this?

Sales and marketing folks who compete for eyeballs in an ever-splintered media market are in a constant battle for Google page rankings.

Is this hurting the average web user? Perhaps in some instances, but doubtful in most.

Glad to hear your thoughts on it.

Do you have a Google Profile yet?

Google has unveiled its newest feature, Google Profiles.  If you thought Twitter was hot, make sure you don’t miss the latest “hottest thing” to hit social media.

Google Profiles allow you to present yourself on Google products to other Google users. Even better, it allows you to control how you appear on Google and tell others a bit more about who you are and what you do. With a Google profile, you can easily share your web content on one central location. You can include links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more.

Currently, Google Profiles are set up to be “people”, but you can easily make an individual profile serve as a company profile.  To clarify, Google Profiles can’t be set up for companies yet but there will most likely be that option very soon. 

To set up a Google Profile, you must have a Google email account, so if you are trying to set up a profile and don’t have a Google account, be prepared to register one.

Click HERE to learn more about Google profiles.

And, please visit pwmg INC’s Google page: http://www.google.com/profiles/PWMGinc

Recession’s Golden Egg

Tom Peters, the management guru who wrote Thriving on Chaos, knows how to run a business in times of economic disarray. (Thriving on Chaos debuted on Black Monday in 1987.)

He was recently quoted in Inc. Magazine:

“Instant, mindless cutting of R&D or training or sales force travel in the face of a downturn is often counterproductive – or, rather, downright stupid. Tough times are in fact golden opportunities to get the drop, and the long-term drop at that, on those who respond to bad news by panicky across-the-board slash and burn tactics and moves that de-motivate and alienate the workforce at exactly the wrong moment.”

Now is the time to focus on R&D and training. New product design and development is a crucial factor to the survival of a company, and companies that are cutting back on these areas may not even make it to the upturn.

Peters’ statement really hits home with us, as well.

One of our clients, the manufacturer’s buying group Prime Advantage, has recently published results of its Group CFO Survey and its Group Outlook Survey. Among the interesting findings in each survey was the fact that midsized industrial manufacturers are continuing to invest in the future through R&D. (Are there many markets that have been hit harder than U.S. industrial manufacturing?) Yet, these companies that are forced to be conservative in the way they operate continue to prepare for the hopeful future:

“87 percent of survey respondents (of the 2009 Group Outlook Survey) will be introducing new products in 2009, while 70 percent have plans to introduce new products in 2010. This echoes findings from Prime Advantage’s Group CFO Survey published in January, as 31 percent of CFO respondents reported an increase of new product development budgets from 2008 levels with 17 percent of respondents predicting development of new products or services to meet new customer needs.”

At PWMG, we see the silver lining in the current economic crisis, and have used this opportunity to re-brand ourselves; to develop a new logo, website and refresh our positioning.  And we’ll be ready for the upturn, for sure. By opening themselves to new opportunities and ideas, companies will be more likely to break out of the routines that can easily turn into ruts, and in the process, they will be among the winners that also gladly seek out fresh ideas from hungry and savvy marketing consultants like us.

Tweet only the info that helps people

Shankman’s got it right. Too many people don’t understand the benefit of a service like Twitter; they prefer to blast out ‘yogurt’ messages about what they are doing without first thinking about whether the info may even have value to anyone.

As he explains, it doesn’t take much more to send out a ‘yogurt information’ message though.

Twitter is a tool, and like any tool, it takes some skill to use it effectively. If you don’t have the skill, what to do? Start by watching other twitterers. See what you like and don’t like.

Say what? Start by watching this video: http://tinyurl.com/cckrh2