PWMG in Catering Magazine

PWMG has done a lot of work with the foodservice industry, and we were delighted that Catering Magazine reached out to us to share some marketing basics for their readers. Featured in their September/October 2012 issue, you can find the full article here starting on page 44. A lot of the guidance that we offer … Continue reading PWMG in Catering Magazine

Integrate Your Marketing Efforts with Your Lead Generation

Pete Wiltjer was the guest speaker at the Chicago chapter of the American Marketing Association's Business-to-Business monthly meeting in September. He talked about the importance of effectively integrating a brand message within a company's outbound lead generation efforts. Here are a few key points from this presentation that we’d like to share with you: 1. … Continue reading Integrate Your Marketing Efforts with Your Lead Generation