PWMG has done a lot of work with the foodservice industry, and we were delighted that Catering Magazine reached out to us to share some marketing basics for their readers. Featured in their September/October 2012 issue, you can find the full article here starting on page 44. A lot of the guidance that we offer … Continue reading PWMG in Catering Magazine
When is the last time you properly measured the effectiveness of a marketing campaign? Do you know what information to collect and how to identify and analyze the data that matters? Review these five critical questions, and you will be able to start forming the foundation for a successful marketing campaign or even a strong … Continue reading Marketing ROI: How do you compare?