Hospitality Marketing Primer: Engaging a Distracted Audience with Compelling Content Marketing

10/02/201708/29/2017 pwmg B2B marketing content, B2B marketing strategy, B2B marketing trends, commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, Social media marketing tips B2B marketing strategy, commercial food service marketing tips, Hospitality industry inbound marketing, hospitality marketing, inbound marketing, Marketing strategy

B2B marketing challenges and ways to overcome them.

Inbound Marketing Shortens Your Sales Cycle

08/15/201308/15/2013 pwmg Marketing process, Marketing strategy, Sales process, Sales strategy, Trends b to b marketing, blogging, digital marketing, inbound marketing, increase web traffic, Marketing strategy, qualified leads, Search Engine Marketing, SEO, shorten sales cycle, social media marketing

We saw this study from HubSpot the other day, and it reinforced what we know --and what, fortunately, many of our clients also understand: good marketing requires patience. However, the more inbound marketing a company implements, the sooner they enjoy the benefits of lead generation. Refining your message and getting it out through the right … Continue reading Inbound Marketing Shortens Your Sales Cycle

Navigating Facebook’s Labyrinth of Privacy Options

04/04/201304/04/2013 pwmg Marketing process, Marketing strategy, Networking, PR views, Trends digital marketing, Facebook, Facebook marketing, Marketing strategy, Social Media, social media strategy, strategic communications, Web links

Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks. If you are not a regular Facebook user, but … Continue reading Navigating Facebook’s Labyrinth of Privacy Options

Are You Using a “One-and-Done” Approach to Your Website?

01/24/201301/24/2013 pwmg Marketing process, Marketing strategy, News free website review, Marketing strategy, online marketing, search engines, SEO, seo checklist, seo strategy, website checklist, Website development, website magazine

We often encounter businesses that have appealing-looking websites, flush with edgy graphics and even decent content, but still missing a major component: Search Engine Optimization (SEO). No matter how attractive your website is, you are missing out on one of the major purposes of website development if your website is not optimized for search engines. … Continue reading Are You Using a “One-and-Done” Approach to Your Website?

PWMG in Catering Magazine

09/26/201204/04/2013 pwmg Marketing strategy, News, Trends Campaign ROI, findability, interactive marketing strategy, Lead Generation, Marketing Campaign, marketing plan, Marketing ROI, Marketing strategy, PR services, social media strategy

PWMG has done a lot of work with the foodservice industry, and we were delighted that Catering Magazine reached out to us to share some marketing basics for their readers. Featured in their September/October 2012 issue, you can find the full article here starting on page 44. A lot of the guidance that we offer … Continue reading PWMG in Catering Magazine

Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

08/31/201108/31/2011 pwmg Marketing process, Marketing strategy, News, Trends branding, going viral, Marketing strategy, Network Effect, social media strategy

By Kylie Wiltjer, business development director, PWMG As I often do, I logged on to Facebook two nights ago to check in with my friends and family. As I observed the “Recent Activity”, one item caught my attention: 9 of my friends (most of whom do not know one another) had all “Liked” a page … Continue reading Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

Integrate Your Marketing Efforts with Your Lead Generation

09/29/200909/30/2009 pwmg Marketing process, Marketing strategy, Sales process, Sales strategy Brand Integration, Lead Generation, marketing, Marketing Integration, Marketing strategy

Pete Wiltjer was the guest speaker at the Chicago chapter of the American Marketing Association's Business-to-Business monthly meeting in September. He talked about the importance of effectively integrating a brand message within a company's outbound lead generation efforts. Here are a few key points from this presentation that we’d like to share with you: 1. … Continue reading Integrate Your Marketing Efforts with Your Lead Generation

Marketing ROI: How do you compare?

05/21/200910/20/2009 pwmg Marketing process, Marketing strategy Campaign ROI, marketing, Marketing Campaign, Marketing process, Marketing ROI, Marketing strategy

When is the last time you properly measured the effectiveness of a marketing campaign? Do you know what information to collect and how to identify and analyze the data that matters? Review these five critical questions, and you will be able to start forming the foundation for a successful marketing campaign or even a strong … Continue reading Marketing ROI: How do you compare?