Have you seen a 40% decline in sales since Google adjusted its algorithm? This company has, and it is working hard to figure out ways to turn things around. Google handles nearly two-thirds of all web searches. And in February, it took steps to overcome many of the content farms and link farms that big … Continue reading Big Sales Loss Due to Google Algorithm Changes?
You have a new product or service that you want to promote, one that needs a big splash to help generate early momentum for your company. Well, how do you define big splash? Do you want to develop some print and/or broadcast ads? Not a bad idea to help create awareness. What about a webinar … Continue reading Connect Your Story to a Bigger Issue
Has it come to this? This article shows how media are working to expand their influence on Google. And truthfully, who should be surprised by this? Sales and marketing folks who compete for eyeballs in an ever-splintered media market are in a constant battle for Google page rankings. Is this hurting the average web user? … Continue reading Who’s Stealing from Whom?
Things often slow down in summer, but not for us, or our clients. We’ve been piling up the good news and results, from securing a slot as a featured columnist with Examiner.com to exclusive planned features in targeted media outlets like TechDecisions for Insurance and The Business Ledger to meetings with industry analysts and consultants … Continue reading All Eyes on You…
I walked into the office today thinking about how good content can impact the lead generation process. And not just by generating more and better leads, but also by helping to manage demand through skillful nurturing and closing the loop with sales. We here at PWMG often attack the initial lead generation process with PR … Continue reading Traditional Media Still Thrills the Customer (and Us)
This is a great video I found from Grasshopper that supports the Entrepreneur movement. We usually reserve our efforts to promote other companies in this space to paying customers. But this video was just too good to not share. Enjoy!