Big Sales Loss Due to Google Algorithm Changes?

Have you seen a 40% decline in sales since Google adjusted its algorithm? This company has, and it is working hard to figure out ways to turn things around. Google handles nearly two-thirds of all web searches. And in February, it took steps to overcome many of the content farms and link farms that big … Continue reading Big Sales Loss Due to Google Algorithm Changes?

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Connect Your Story to a Bigger Issue

You have a new product or service that you want to promote, one that needs a big splash to help generate early momentum for your company. Well, how do you define big splash? Do you want to develop some print and/or broadcast ads? Not a bad idea to help create awareness. What about a webinar … Continue reading Connect Your Story to a Bigger Issue

Traditional Media Still Thrills the Customer (and Us)

I walked into the office today thinking about how good content can impact the lead generation process. And not just by generating more and better leads, but also by helping to manage demand through skillful nurturing and closing the loop with sales. We here at PWMG often attack the initial lead generation process with PR … Continue reading Traditional Media Still Thrills the Customer (and Us)

Recession’s Golden Egg

Tom Peters, the management guru who wrote Thriving on Chaos, knows how to run a business in times of economic disarray. (Thriving on Chaos debuted on Black Monday in 1987.) He was recently quoted in Inc. Magazine: "Instant, mindless cutting of R&D or training or sales force travel in the face of a downturn is … Continue reading Recession’s Golden Egg