We often encounter businesses that have appealing-looking websites, flush with edgy graphics and even decent content, but still missing a major component: Search Engine Optimization (SEO). No matter how attractive your website is, you are missing out on one of the major purposes of website development if your website is not optimized for search engines.
What is the point of having a slick-looking website if most of your prospects (or even customers) can’t even find your website to begin with? That results in missed opportunities for you, and business opportunities for your competitors.
Another issue many companies have, even once they have begun using SEO tools on their websites, is to launch a website and then… leave it alone. Taking the attitude that your website works fine, that meta data is in place and your contact form works does NOT mean it is time to take a vacation.
Not as far as search engines are concerned; they never take a break. Search engines are always crawling your website looking for new information, and if a search engine doesn’t find anything new, then there is nothing new to categorize: therefore, nothing new to push your company’s website further up on the web search results.
We at PWMG call this the “care and feeding” of the search engines. Regular maintenance and “feeding” of information needs to take place in order for you to maintain or improve your page rank. To get started, we recommend using some of the suggestions in this article by Website Magazine. Or, if you’d like a complimentary website review, just drop us a line.