Inbound Marketing Shortens Your Sales Cycle

We saw this study from HubSpot the other day, and it reinforced what we know --and what, fortunately, many of our clients also understand: good marketing requires patience. However, the more inbound marketing a company implements, the sooner they enjoy the benefits of lead generation. Refining your message and getting it out through the right … Continue reading Inbound Marketing Shortens Your Sales Cycle

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Are You Using a “One-and-Done” Approach to Your Website?

We often encounter businesses that have appealing-looking websites, flush with edgy graphics and even decent content, but still missing a major component: Search Engine Optimization (SEO). No matter how attractive your website is, you are missing out on one of the major purposes of website development if your website is not optimized for search engines. … Continue reading Are You Using a “One-and-Done” Approach to Your Website?

Big Sales Loss Due to Google Algorithm Changes?

Have you seen a 40% decline in sales since Google adjusted its algorithm? This company has, and it is working hard to figure out ways to turn things around. Google handles nearly two-thirds of all web searches. And in February, it took steps to overcome many of the content farms and link farms that big … Continue reading Big Sales Loss Due to Google Algorithm Changes?

Drowning in Social Media Ocean?

If you feel like you are drowning and don't know which platforms to keep up with, which ones to pay attention to and which places to get advice, Advertising Age's BL Ochman has some advice for you: start with a list. And some of the experts she highlights in her piece are of the same … Continue reading Drowning in Social Media Ocean?

White Papers Remain Influential to IT Buyers

When is the last time you produced a white paper? Or refreshed an old one to make it relevant to your prospects of 2010? If you can't remember, then stop wasting any more time thinking about it and just get busy. This piece from BtoB (http://bit.ly/91QWFa) shows that white papers remain an important influencer in … Continue reading White Papers Remain Influential to IT Buyers