Navigating Facebook’s Labyrinth of Privacy Options

Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks. If you are not a regular Facebook user, but … Continue reading Navigating Facebook’s Labyrinth of Privacy Options

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PWMG in Catering Magazine

PWMG has done a lot of work with the foodservice industry, and we were delighted that Catering Magazine reached out to us to share some marketing basics for their readers. Featured in their September/October 2012 issue, you can find the full article here starting on page 44. A lot of the guidance that we offer … Continue reading PWMG in Catering Magazine

Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

By Kylie Wiltjer, business development director, PWMG As I often do, I logged on to Facebook two nights ago to check in with my friends and family. As I observed the “Recent Activity”, one item caught my attention: 9 of my friends (most of whom do not know one another) had all “Liked” a page … Continue reading Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

Do you have a Google Profile yet?

Google has unveiled its newest feature, Google Profiles.  If you thought Twitter was hot, make sure you don't miss the latest "hottest thing" to hit social media. Google Profiles allow you to present yourself on Google products to other Google users. Even better, it allows you to control how you appear on Google and tell … Continue reading Do you have a Google Profile yet?

Tweet only the info that helps people

Shankman's got it right. Too many people don't understand the benefit of a service like Twitter; they prefer to blast out 'yogurt' messages about what they are doing without first thinking about whether the info may even have value to anyone. As he explains, it doesn't take much more to send out a 'yogurt information' … Continue reading Tweet only the info that helps people

The Pros and Cons of Casting Bigger Nets

Our decision to use a crowd sourcing service to generate our new logo has provided us with a ton of feedback – both positive and negative, and a number of lessons learned.   We are extremely pleased with our logo; it stood out among the 250+ submissions we received, and was even complimented by other … Continue reading The Pros and Cons of Casting Bigger Nets