Navigating Facebook’s Labyrinth of Privacy Options

Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks.

If you are not a regular Facebook user, but your company is using Facebook to communicate with clients and prospects, we suggest that you pass this on to your social media marketing manager. And if you are the person in charge of Facebook marketing at your company, then you may want to tuck away . And as you can see, Facebook’s Privacy settings have become very complicated. But this guide from The Wall Street Journal should help make sure that you get your settings adjusted just as you want them – at least until Facebook changes all its settings again!

If you’d like to learn more about how to leverage Facebook for your business, feel free to drop us a line.

Guide to Facebook's Privacy Options

PWMG in Catering Magazine

PWMG has done a lot of work with the foodservice industry, and we were delighted that Catering Magazine reached out to us to share some marketing basics for their readers. Featured in their September/October 2012 issue, you can find the full article here starting on page 44.

A lot of the guidance that we offer here, while directed to the readers of Catering Magazine, could be applied to other small businesses in many markets.

We relish the opportunity to help an organization prosper, and would love to talk with you about your own company’s marketing needs. Feel free to contact us at 630-517-4082.

Crock Pot Girls: Going Viral Thanks to a Targeted, Simple Message

By Kylie Wiltjer, business development director, PWMG

As I often do, I logged on to Facebook two nights ago to check in with my friends and family. As I observed the “Recent Activity”, one item caught my attention: 9 of my friends (most of whom do not know one another) had all “Liked” a page called Crock Pot Girls.

Out of curiosity, and because a busy mom like me is always looking for a good new crock pot recipe, I clicked on the page. It had about 253,000 fans. Impressive! But when I perused the Information page, I noticed this Facebook page was only ten days old. Really impressive! This Facebook page has gone viral.

The Crock Pot Girls Facebook Page has gone viral

However, with this kind of activity, visitors can’t always easily find posts they may have seen before unless they were willing to Like them or comment on them. For instance, if someone found a recipe on the “Wall” they liked and didn’t copy it right away, that recipe would quickly get pushed to the next page of the feed by the time the page was refreshed.

The three busy moms from Texas who started this Facebook page must have realized that the overwhelming activity on their page had quickly become unmanageable, because they also just launched a new blog for Crock Pot Girls.

The blog, which is brand new and clearly still working through some start-up issues, now houses the founders’ growing collection of crock pot recipes and tips. Nothing fancy; just the crock pot information their followers want.

Too often, when something goes viral on the web, the result is quite unpleasant. But that doesn’t seem to be the case here. And more importantly, this viral success story underscores a message that we preach to our customers every day: simplicity is good.

The takeaway is never underestimate the value of a clear, targeted message. The Crock Pot Girls aren’t trying to be all things to many people; instead it has a singular focus, and it has effectively and rapidly engaged the interest of a huge number of enthusiastic fans, creating an online community . As we tell our clients, sharing your product or service offering with the right people, in a focused way, will generate the kind of interest you want and need to grow your business.

Coincidentally, as I work at my office desk today, there is a gorgeous roast slowly cooking in a crock pot on my countertop at home. It will provide a welcome dinner of Italian beef sandwiches for my family this evening. Oh, and the Crock Pot Girls? At the time of this post, just two days after I discovered them, have continued to grow their fans exponentially. The current fan base is 766,668.

Do you have a Google Profile yet?

Google has unveiled its newest feature, Google Profiles.  If you thought Twitter was hot, make sure you don’t miss the latest “hottest thing” to hit social media.

Google Profiles allow you to present yourself on Google products to other Google users. Even better, it allows you to control how you appear on Google and tell others a bit more about who you are and what you do. With a Google profile, you can easily share your web content on one central location. You can include links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more.

Currently, Google Profiles are set up to be “people”, but you can easily make an individual profile serve as a company profile.  To clarify, Google Profiles can’t be set up for companies yet but there will most likely be that option very soon. 

To set up a Google Profile, you must have a Google email account, so if you are trying to set up a profile and don’t have a Google account, be prepared to register one.

Click HERE to learn more about Google profiles.

And, please visit pwmg INC’s Google page: http://www.google.com/profiles/PWMGinc

Tweet only the info that helps people

Shankman’s got it right. Too many people don’t understand the benefit of a service like Twitter; they prefer to blast out ‘yogurt’ messages about what they are doing without first thinking about whether the info may even have value to anyone.

As he explains, it doesn’t take much more to send out a ‘yogurt information’ message though.

Twitter is a tool, and like any tool, it takes some skill to use it effectively. If you don’t have the skill, what to do? Start by watching other twitterers. See what you like and don’t like.

Say what? Start by watching this video: http://tinyurl.com/cckrh2

The Pros and Cons of Casting Bigger Nets

Our decision to use a crowd sourcing service to generate our new logo has provided us with a ton of feedback – both positive and negative, and a number of lessons learned.
 
We are extremely pleased with our logo; it stood out among the 250+ submissions we received, and was even complimented by other competing designers. We offer kudos to the other designers who participated in the project as well, we had so many great ideas to choose from, and it was not always easy to separate the “wheat from the chaff”.

Our decision to crowd source the development of our logo was based on a variety of reasons, but mainly that we did not want to take too much time focusing on ourselves when we are presently so dedicated to our clients. 

We also felt that the potential downside of this process (receiving many off-target or poor quality ideas that waste our time) would be offset by our experience in having managed designers before and having overseen the development of numerous logos before. Knowing the importance of providing a detailed plan to a designer, we focused a good amount of up-front effort on making sure that our initial project statement contained enough information for any decent designer to come back to us with an initial proposal.

Also knowing that it is important to provide feedback to a designer during the creative process, we invested a good deal of time in engaging those designers that submitted ideas we liked.

One of the comments that was repeated from a few different friends was that it sounded like we were embracing a ‘wikinomics’ approach to the logo development, and in a sense, this is right.

We saw the crowd of designers that gathered to participate in our project not only learn from our the comments we posted, but also from each other. It was interesting to see how many designers would notice favorable comments on logos and try to submit similar ideas, sometimes even obvious knock-offs of other designs we commented favorably on.

We’ve also seen a few people voice criticism with our choice, or with the way we managed the process. We have learned quite a bit.

Building a new logo, (building a new brand for that matter), is a time consuming task.  If we would have used one of our regular designers, the task could have taken several weeks to complete. This is not to suggest that we lack confidence in our regular designers. We just weighed the pros/cons of condensing the process, and we also wanted to learn firsthand about the crowd sourcing process. We’d seen this done for other companies, but we had never used it for ourselves before.

And among the pros to this process: within ONE week, we had approximately 90 designers submit more than 250 ideas (nearly 40 per day). By monitoring the daily flow of new logo ideas, we were also able to pick a new logo within one day of the project closing. We posted more than 200 comments to designers during the judging process, resulting in many designers coming back with variations on their ideas or new ideas altogether.

We are a small firm. And while are enjoying taking some of our own medicine with the rebrand of our company, we prefer to execute and deliver results for our clients. Our rebranding effort will be coming to a close soon, and the process has been smooth (for the most part), allowing us to not falter in our services.

Have you ever had a marketing project that has been drawn out and taken too many turns? We feel good about getting this taken care of in a week’s time, and this hilarious video shows how off-topic the design process can get when indecisiveness and poor communication enter into the equation:  http://shankman.com/happy-friday-video-2/trackback/