Navigating Facebook’s Labyrinth of Privacy Options

Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks. If you are not a regular Facebook user, but … Continue reading Navigating Facebook’s Labyrinth of Privacy Options

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Drowning in Social Media Ocean?

If you feel like you are drowning and don't know which platforms to keep up with, which ones to pay attention to and which places to get advice, Advertising Age's BL Ochman has some advice for you: start with a list. And some of the experts she highlights in her piece are of the same … Continue reading Drowning in Social Media Ocean?

Who’s Stealing from Whom?

Has it come to this? This article shows how media are working to expand their influence on Google. And truthfully, who should be surprised by this? Sales and marketing folks who compete for eyeballs in an ever-splintered media market are in a constant battle for Google page rankings. Is this hurting the average web user? … Continue reading Who’s Stealing from Whom?

Using Social Media for Networking…

Last week, a former client and I spoke at the Professional Skills Workshop for members of the Society for Neuroscience @ Northwestern's Kellogg School of Management on using social media for networking and personal branding. Our audience included neuroscience students and faculty from across the U.S., and we learned as much as we taught. It … Continue reading Using Social Media for Networking…

Stragglers Take Note: Facebook’s Massive Growth in 55+ Age Group

The growth of Facebook over the past year has been remarkable. iStrategyLabs' recent report on growth over the past six months, between January and July, is even more amazing for the trends that have been revealed. Take a look at the table below, featuring the iStrategylabs data. What this means for many BtoB companies is … Continue reading Stragglers Take Note: Facebook’s Massive Growth in 55+ Age Group

Shorten a Web Link and See if People Care

Coke or Pepsi? Honda or Toyota? Tiny URL or TR.IM? Like many people, I have cut-and-pasted countless incredibly long Internet links into emails over the years and sent them to colleagues or friends or family when I wanted them to see an article I found. However, like many people, I would often have recipients of … Continue reading Shorten a Web Link and See if People Care