strategic communications

Hospitality Marketing and Your Sales Projections Over the Holidays

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By embracing social media platforms, your company can enjoy some of the same loyalty and renewed interest that retailers are seeking.

Measuring for Successful and Repeatable Hospitality Industry Inbound Marketing

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Do you remember the most successful marketing program you ever executed for your foodservice operation? Were you able to repeat that success? If not, perhaps you need to add measurement to your recipe so you can document what works and repeat it. When you are affiliated with a global brand, you enjoy the high-budget and sophisticated marketing … Continue reading Measuring for Successful and Repeatable Hospitality Industry Inbound Marketing

Navigating Facebook’s Labyrinth of Privacy Options

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Many of our clients find it difficult to embrace Facebook for their marketing, and even more difficult to let their employees use the service during work hours. We have heard them say that Facebook has become too complicated and that it presents too many security risks. If you are not a regular Facebook user, but … Continue reading Navigating Facebook’s Labyrinth of Privacy Options